Lahey Health EducationAd Funds Books at Local YMCAs
Students at 5 Area Ys Receive Books
Students at Five Boston Area YMCAs Receive New Books Funded by
Lahey Health EducationAd Advertising through CBS EcoMedia
Lahey Health employee volunteers serve students healthy
breakfast at Peabody's Torigian Family YMCA before participating in
reading party and book distribution
Peabody, MA, August 6, 2013 /3BL Media/ - Students attending
programs at the Peabody Torigian Family YMCA, Salem YMCA, Burbank
YMCA in Reading and Haverhill YMCA are exercising both mind and
body, and engaging critical reading skills this summer thanks to
Lahey Health's EducationAd advertising purchased through CBS
EcoMedia. The Cape Ann YMCA Veterans afterschool program will
also receive books for their students. The financial support from
Lahey Health is paying for new, age-appropriate books from the
nonprofit social enterprise First Book, which provides underserved
kids with brand-new, high-quality books and educational
resources.
To celebrate the funding, Lahey Health and First Book, together
with EcoMedia, held a special health and wellness-focused reading
party today for the students at the Torigian Center YMCA in Peabody
hosted by Robert Schneider, Chief Operating Officer, and the Senior
Leadership team from Lahey Health and Crissy Jache, Branch
Executive Director for the Torigian Family YMCA. The reading
party was part of the celebration recognizing Lahey Health's
funding of almost 3,000 new books for area students.
YMCA students enjoyed a fun-filled and educational morning
starting with a short warm up exercise routine led by YMCA's Youth
and Family Program Director, Dan Elais, that got the students
moving and helped them focus. Larsen taught the students
about the ingredients and nutritional value offered in the fruit
and yogurt bar provided by Unidine and the students then created
and enjoyed their own parfait masterpieces. Following
breakfast, Lahey Health's senior leadership team and members of
their Community Ambassadors program then divided the students into
small groups and read some of the new books being
distributed. The special program ended with the distribution
of new books to the very appreciative attending students.
"The loss of reading skills during the summer hits kids from
low-income families especially hard," said Teresa Pipia,
Vice-President of Strategic Alliances for First Book. "But access
to new and interesting books makes a world of difference. We're
grateful to Lahey Health for putting new books into the hands of
area kids that need them most."
"Today was a special and meaningful day for Lahey Health.
We witnessed first-hand the positive impact our organization made
in our local community" said Robert Schneider, Chief Operating
Officer of Lahey Medical Center, Peabody. "Community is at
the core of our mission and today we demonstrated that. To
witness the excitement and enjoyment the children displayed when we
provided them with their books was powerful and gratifying for
Lahey Health employees who volunteered at the event."
"We are very grateful to Lahey Health for this wonderful
opportunity to provide the Y's children with books that many of
them could not afford. Summer learning is a priority for the Y and
this partnership with Lahey Health will greatly enhance our goal of
supporting children's learning all year round," said Beth Tilley,
the V.P. of Operations for the YMCA of Metro North.
"It is EcoMedia's mission to address the most urgent social
issues of our time; foremost amongst these are a lack of education
funding and childhood obesity," said Paul Polizzotto, Founder and
President of CBS EcoMedia Inc. "These challenges, of course, are
longstanding and deeply-rooted, and therefore require new and
creative approaches. The public-private partnership we're
celebrating today is an example of one such solution. Thanks to the
generous financial support provided by First Book and Lahey Health
through EcoMedia's EducationAd and WellnessAd programs, the young
people who eat, study, and exercise at the Torigian Family YMCA
will now have the new books they need to keep reading, learning and
growing this summer. This program is just one example of the
quality of life improvements EcoMedia is bringing to communities
across the United States and of the meaningful and powerful impact
we can all make when we work together."
About Lahey Health
Lahey Health is what's next in healthcare providing a full
continuum of integrated health services close to where you live or
work. It is comprised of nationally-recognized, award-winning
hospitals - including an academic hospital and medical center, and
community hospitals -- primary care providers, specialist
physicians, behavioral health services, post-acute programs such as
home health services, skilled nursing and rehabilitation
facilities, and senior care resources located throughout
northeastern Massachusetts and southern New Hampshire.
Lahey Health offers nearly 1,000 locally-based physicians
providing clinical excellence and an exceptional patient experience
in adult and pediatric primary care and every medical specialty,
including kidney and liver transplantation; cancer, cardiovascular
and orthopedic medical and surgical care; local emergency and
trauma care; urological surgery; chronic disease prevention and
health management; and pediatric emergency, newborn and inpatient
care provided in collaboration with Boston Children's Hospital
physicians.
Lahey Health includes Lahey Hospital & Medical Center -- a
teaching hospital of Tufts University School of Medicine -- and
Lahey Clinic physician group with practices in Burlington, Peabody
and other locations throughout northeastern Massachusetts and
southern New Hampshire. Beverly Hospital; Addison Gilbert Hospital
in Gloucester, MA; Lahey Health Senior Care and Lahey Health
Behavioral Services as well as more than 30 primary care physician
practices and multiple outpatient and satellite specialty care
facilities.
Together, we are making innovative, integrated healthcare more
personal and more accessible. For more information, visit
LaheyHealth.org and its member websites Lahey Hospital &
Medical Center, Beverly Hospital, and Lahey Health Behavioral
Services.
About First Book
First Book is a nonprofit social enterprise that distributed
more than 100 million books and educational resources to programs
and schools serving children from low-income families throughout
the United States and Canada. By making new, high-quality
books available on an ongoing basis, First Book is transforming the
lives of children in need and elevating the quality of education.
For more information, please visit them online or follow their
latest news on Facebook and Twitter.
About CBS EcoMedia Inc.
At EcoMedia we're propelled by the desire to create positive
social change; that's been our mission since we founded the company
in 2002. In 2008, after successfully partnering with CBS on a
wide range of environmental projects, EcoMedia became the newest
addition to the CBS Corporation portfolio, exponentially scaling
our reach across television, radio, interactive, publishing and
outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd
programs, an innovative twist on traditional advertising,
advertisers are able to support much-needed local projects which in
turn creates jobs, saves taxpayer money and improves the quality of
life in communities nationwide. In the process, we're
fundamentally altering the advertising landscape, elevating the
ordinary, traditional commercial - and media, in general - into a
catalyst for tangible, quantifiable social change. Please
visit ecomedia.cbs.com to learn more.
By participating in EcoMedia's EcoAd, WellnessAd and EducationAd
advertising programs, EcoMedia's advertisers agree to provide
funding for projects we believe will have a beneficial effect upon
the environment, health and/or education within local
communities. EcoMedia's advertising programs are not
certification programs nor are the EcoAd, WellnessAd or EducationAd
logos seals of approval. EcoMedia does not in any way certify,
endorse or make any representations about EcoMedia program
advertisers, their products or services.